Are you Loyal to a Particular Brand??

Does brand reconition matter to you?

Are you loyal to a particular brand?

If you are loyal to a brand tell me what it is about the brand that makes you loyal.

If you are not currently loyal to a brand pick one that you think you could be loyal to and tell me why.

Big Wins Big Bucks!!!

Click the link below and read the article from Sunday's News and Observer. Answer the questions as comments posts.


Big-Sports-Wins-Mean-Big-Money



1. What do you think would be a good use for a school to use royalty money on??



2. Do you think the royalties should only be used to help other students with the cost of their education(since that is what colleges are suppose to be for)? Explain.



3. Do you think 10% is fair amount for the universities to get? Should it be more or less? Explain your answer either way.

Madison Avenue and the Video Game

We have learned about differnt types of advertising media(broadcast, print etc.). Placing ads in online video games has become very popular. Read the follow article from Businessweek and answer the questions as comments post.

http://www.businessweek.com/magazine/content/06_09/b3973105.htm



1. What types of things would you advertise in a video game?





2. Why would you advertise these things in video games?







3. What would probably be some demographic characteristics of your audience?







4. Have you ever encountered an advertisement in a video game? Describe it.







5. Do you think advertising in an online video game is a good idea? Explain.

The picture to the right is part of the "Got Milk" ad campaign. Read the questions below and answer them as comment posts.






1. What do you think of when you hear the term ad campaigns?




2. What are some ad recognizable ad campaigns that you can think of?




3. Why do you think you can still remember them?




4. Do you think the ad campaign was effective? Explain.