We have learned about differnt types of advertising media(broadcast, print etc.). Placing ads in online video games has become very popular. Read the follow article from Businessweek and answer the questions as comments post.
http://www.businessweek.com/magazine/content/06_09/b3973105.htm
1. What types of things would you advertise in a video game?
2. Why would you advertise these things in video games?
3. What would probably be some demographic characteristics of your audience?
4. Have you ever encountered an advertisement in a video game? Describe it.
5. Do you think advertising in an online video game is a good idea? Explain.
45 comments:
1. In a video game i would advertise a movie and different cars.
2. I would advertise these in a video game because you can make them look better then they really are being fake in the video game getting people interested.
3. Some demographic characteristics of my audience would be young adults, with a medial income to higher end income.
4. I havent encountered an advertisement in a video game.
5. I dont think advertising in a video game is a good idea because some people will be too interested in the actual game to pay attention to the advertisements and some are just not interested at all.
1) The things that I would advertise in a video game would be computers, food and drinks.
2) I would advertise these things in the video games because many people have that on their mind when they are playing the video games.
3) The deomgraphic characterisitics of my audience would be ages of 9-25.
4) No I havent encountered an advertisement in a video games.
1.i might advertise vehicles or food and or drinks.
2.b/c people pay attention to the backgrounds in video games sometimes. and the ad-life is pretty long.
3.young people mostly men or boys.
4.a video game a played one time, i think it was advertising powerade b/c it had a vending machine w/ powerade.
5.yes b/c this maximizes the amount of people that will see your ad.
1.i might advertise vehicles or food and or drinks.
2.b/c people pay attention to the backgrounds in video games sometimes. and the ad-life is pretty long.
3.young people mostly men or boys.
4.a video game a played one time, i think it was advertising powerade b/c it had a vending machine w/ powerade.
5.yes b/c this maximizes the amount of people that will see your ad.
1. computer companies gaming companys.
2. because thats what gamers buy.
3. mr kallendar
4. no i dont play video games
5. it could be depending on the situation.
1. in a video game i would try to advertise the sponsors that helped develope the game.
2. I would advertise these things in the video game because it will also help their company out as well as mine.
3. it would really depend on who likes the kind of games that i make but the video game can be distributed through out the world.
4. I have never encountered an advertisement in a video game becasue i have never played video games.
5. yes becasue then more people will have access to the game and the advertisement will be seen more.
1. I would advertise diffrent clothing brands and different vehicles of different companies. Along with that there would be billboards of many other types of companies.
2. People playing the game will see the ads as they play the game. Also it makes the game seem more realistic. People will see the ads over and over as they play the game.
3. Demographics would be age around 12-21 years old boys that would be playing the video games.
4. I have seen an ad for Dell and their computers in a video game. It was on a billboard on the road that you drove on.
5. Yes I feel it is a good idea becuase people play the games very often or during their free time and they see the ads as they play and they will remember the companies they see as they play the video game.
1. Anything that would appeal to the general market for video games.
2. These items appeal to the people that are playing the video games, so they would see the advertisement as they played. And, advertising in video games is cheaper.
3. Men, moderate income, ages 13 to 30.
4. Yes, several. In EA Sports games like Madden or NCAA Football, they will work an advertisment into something that plays along with the game "broadcast", like a sponsership of a feature of the broadcast.
5. I think it depends. I definitely think it makes a game more realistic, because in the real world we are surrounded by advertisements, but it also takes some of the fun out of the game, because it makes it feel like you are being pressured while you are trying to relax.
1. I would advertise things like new games or mp3 players or phones.
2. I would advertise these things because the people playing these games are obviously high-tech people and would be more open to these products.
3. People all over the world. Both male and female, but leaning more toward male. Teenage to young adult.
4. Yes. In Madden 10 there are a lot of Sprint-sponsered 'stats' during the game.
5. No. When you're focused on a video game your not going to remember those advertisments as much as if you're watching it on TV.
1. I would advertise sports brands, motor vehicles, or anything that relates to the game.
2. I would advertise these things in video games because they relate to many of the types of games that people play. If the products advertised relate to the game, players will be more inclined to purchase them or even get their attention.
3. Some demographics I would focus on are males aged 10-40. This is the age that many men play video games.
4. No, I don't really have time for video games.
5. I think it is ok to advertise in an online game unless the player has to pay for the game and then I don't think there should be advertisements. If they pay they have the right to play the game without any interruptions.
1. What types of things would you advertise in a video game?
the type of game offered, the features and benefits of the game offered (if there are any physical attributes - ex. wii fit, or any other special features
2. Why would you advertise these things in video games?
I would advertise these things because the customer is purchasing a video game for a reason, and if he is trying to make a decision on which game to choose, specific advertisiments would help make that decision easier.
3. What would probably be some demographic characteristics of your audience?
teenage to middle age, some form of income to purchase the game, and somewhat of personality that suits the purpose of purchasing that particular video game.
4. Have you ever encountered an advertisement in a video game? Describe it.
Wii - on TV, advertising Wii Fit at how the different settings offerd on the game could help impove your balance, health, and overall well being.
5. Do you think advertising in an online video game is a good idea? Explain.
Not unless the advertsing was linked to some form of video game site on the interent, verses random popups that are not very effective.
1. You could advertise anything as long as it fits in the game and is relevant to the target market.
2. Because video games are easier to target torward your target market and many people play them.
3. Young male and female adults depending on the game.
4. Yes i was playing madden NFL and they use reebok shoes.
5. yes because it gets your product out to your target market.
1. The normal things you would put on a billboard or appear in an enviroment in real life are good things to advertise in video games.
2. Video Games are great mediums for advertisements, because they allow developers to change the ads as they see fit, and they also allow the game to dictate what ads the players see.
3. Young Males ages 14-35
4. Yes, most companies use in-game billboards that look like real-life billboards. One company even put virtual models of real like cars in the game to drive.
5. Yes, it offers the companies more exposure and data than just tv advertising. As long as the ads aren't annoying and work, then this is a good idea.
1. I would advertise clothing companys that the video gamer would wear. I would aslo shwo many other companies on places in the game.
2. I would advertise these things in games because people will see the ads and see them often as they play the game.
3. Younger age boys around 12 to 21 would be a good range of people that play video games.
4. I have seen a Dell ad on a billboard in a game as you drove down the road in the game.
5. I think advertising in the online games is a good idea because many people will see the ads and they will see them over and over, which will help them remember that company.
1. The types of things i would advertise in a video game are things that the sponsors are advertising, also product that would be of similar use to that particular game.
2. I would advertise in a videogame to create a wider base of advertising channels.
3. Based on the rating and the age group of the videogame, i would advertise different products in different videogames.
4. I have seen an advertisement in Guitar Hero 3 behind the virtual stage that the band plays on. It was and advertisement for Sam Ash Music center
5. I think that advertising in an online game is a good idea because many people play online video games and it would broaden the horizens for advertising.
1. Car companies, stadium, drink companies, nike, and other game catagory products.
2. It gives them more control of when and how the ad is viewed.
3. Teenagers to young adults and thooses who have the ability to purchase a game.
4. In Need for Speed the cell phone is by Motorola.
5. Yes, it is good advertising for them and the audience remembers it.
1. I would advertise in a video game the maker of the game if its EA Sports or whoever. Also I would advertise important sponsors in the game for example if its a sports game advertise companies that important to that league.
2. Because it could lead to the those companies receiving more attention and possibily more revenue in the near future eventually.
3. Target predominantly men ages 10 and older because they are ones who purchase most of the video games
4. Yes in NBA Live 10 T-Mobile was featured because it is the official wireless supplier of the NBA.
5. Because all the person has to do is just go to that webpage and subscribe/ follow the directions on what they have to do
1. Anything that would interest the age range of the game. 10-15 year olds= SpongeBob, sunny-d, ect.
2. I want the people who see them to buy them.
3. Snack food eaters, energy drink drinkers, people who need to lose weight but won't exercise.
4. Grand theft auto. it was a billboard add for coke. I shot it with a rocket launcher, but it didn't explode.
5. Yea. Thousands of people play the games, so why not?
1. i would advertise the best features of the game like maybe graphics or realistic features in the game.
2.i would advertise these things because they are the features that would lure in the customers.
3. advertising it for teenagers.
4.yes it picture of a dirt bike in the air and it advertised some motocross game.
5. no because if the advertisements popup they just frustrate the customer so they wouldn't pay any attention to the ad.
1. I would advertise things that young boys like, such as candy, toys and cars.
2. I would advertise these things because most video games are played by younger kids, and most are males.
3. Young age, male, middle to high income, etc.
4. Yes, I cant remember the video game but I remember that the cell phone that I used in the game was a certain brand of phone that was popular back in the day.
5.Yes, I do, because the user can play it at anytime, and see the ad at anytime. It also makes the game seem more realistic.
1. I would advertise thing's that appeal to a younger male age group sutch as car's, computers,and cloths.
2. I would advertise these things in a video games because they appeal to the target audience.
3. young males, any income.
4. Yes in the game skate they advertise for big company's like Nike and DC, and even lower end company's like DVS and Osiris.
1. Video games are dominated by young males, so any product that young men might want such as cars or sports.
2. Because video games have started to have a major influence on teenagers and even younger kids.
3. Boys ages 8-18, possibly athletic or interested in sports.
4. Yes, I have seen soda advertisements in madden games that were on the side of the stadium
5. Yes to a point, it shouldn't be a primary advertisement objective for a company but it can certainly help a little with sales.
1. I would advertise different types of cars, drinks, food, etc. I would also advertise music in video games.
2. I would advertise these because a lot of people play video games, so if they see the product in the video game they might have an interest in the product in real life too.
3. The demographics would probably be 12 or older, because a lot of the younger generation plays video games. It would also target males more than females, because males play video games more than females do. The demographics would depend on what the video games is first though.
4. Yes, I have encountered an ad in a video game. It was in a racing game and had a billboard with Coca-Cola on it.
1. anythign that would go along with the game
2. because a lot of kids buy games these days more than everyone else
3. young males like ages 8-16
4. no
5. yes becasue a lot of kids go online and play games
1.They advertise such things as jeep, mcdonmalds, coco cola and nike.
2.You would advertise these things because it helps promote the buisnesses more widely.
3.young kids to yound adults and men and woman
4. no, i dont play video games
5. Im not really sure because i dont play video games so i dont know if if effective promotion for businesses.
1. I would advertise the graphics of the game and what it is mainly about while keeping the viewer interested in the product. You can tell them things but if you bore them they wont buy.
2. I would want to inform the reader, but keep them interested to make a better chance of a sale and to keep people interested.
3. The type of people i would market to is people who like video games and mostly teens. Teens but the most video games and want the games. If a parent buys the game it might not be for them so i would have to mkarket toward who would play the game.
4. Yes I have it was with the game Jak 3. The ad was very persuasive and had good graphics. It was exciting andf made me want to play the game even more so I got it earlier than i thought i would.
5. I believe it is a good idea because when people see an ad and they like what they see there is a better chance of buying than justs eeeing the game in the store and hoping the graphics and gameplay are good.
1. Things that would interest the type of person that is playing the game
2. Those are the type of things they are going to buy and that would appeal to them.
3. Mostly boys, ages 14-30 that like electronics
4.No I dont play video games
5.Yes because lots of people play video games.
1. I would advertise the brand name and the the actual product
2. I would advertise these things because i would be able to get my customers attention better since they are already playing the video game.
3. I would make sure it is targeted at a specific audience
4.i dont play video games
5. Yes alot of people play online video games
1.A restaurant or a car.
2.A lot of people play them.
3.Boys, ages 8-20.
4.No
1. I would advertise car companies, food.
2. I would advertise these because most people playing car video games are probably interested in cars..
3. Interested in cars, video games
4. I dont think so.
5. Yes because there are so many people that do play so its just another way of getting your business out there.
1.) Depends on what kind of video game it was. If it was a basketball game, you could advertise Nike shoes.
2.) That's part of your target market.
3.) Males, teenagers to middle age men.
4.) No i haven't.
5.) Yes, because majority of teenagers play some kind of video games.
1. I would advertise the players or the teams in a baseball game for an example or the awesome cars in a racing car game.
2. Because it's drawing attention to the customers who after watching the commercial might want to then buy the game and play.
3. Talking about how cool the game is including it's features and benefits such as have 1-4 players and what type of cars their are.
4. Yes because it's making me want to go to the store and buy the game.
5. I would say no because you are just playing the game online and if you have the game for an xbox 360 or what ever station then you can have a warranty on the game and console.
1. Things that people who play the video game would need.
2. The people playing the video game would see the ads and might want to by them.
3. People ages 15-60 who play video games.
4. Yes, it had the number that you can text to donate to haiti.
5. It is a good idea because people would see the ad often and want to by it.
1.id advertise the special affects and cool things you get during the game the rating
2.because there the most important thing in gaming
3.ages 13 and up and income of 30,000 or more and mostly males
4.no
1. In a video game i would advertise another video game
2. To make money
3. teenagers that play video games
4. no
5. Yeah, cause if a person is playing a game, and the sequal to that game is coming out, they may be interested in it
1. I would advertise car companies and Restaurants the most
2. These things are what we see the most of in the real world so you should see them in the gaming world
3. Their age, income level, and gender
4. I have guitar hero and you can get real guitars in it like Gibbson guitars and Fender guitars
5. I think it is a very good I dea because the video game industry is growing rapidly and people are probably playing video games just as much as they watch TV so while they are playing these video games they may also so advertisments
1. I would advertise anything that would attract or intrest a young adult and tht would influence them to go buy the product. Things like food, cars, clothing, or music.
2. I would advertise in video games because so much of the population is caught up in video games and so easily affected by these promotions.
3. Some characteristics are young adults to teens, middle income, and males.
4. I don't really play video games and when I have, I don't pay attention close enough to notice.
5. I do think it is a good idea because so many people view them that they would get so much exposure on these video games.
1. cars, cell phones, fast food resteraunts, and clothing and shoe brands.
2. Because most gamers are young people and thoughs brands favor to younger people.
3. 13-29 males and females who play games.
4. Yes i have. In alot of racing games there are billboards you pass that have phone advertisements and food and all sorts of things.
5. Yes i think it is a very good idea. Because hundereds of millions people will get a chance to see the advertisemnt.
1. Other video games that the player might be interested in, products for teenagers and young adults.
2. Because the player is probably either young, a teenager, or a young adult.
3. Probably a young adult male with generally a higher income.
4. Yes. I remember advertisements like billboards in racing games while driving around, such as sponsor companies and other things like that.
5. I do think that its a good idea, it gets your product out to alot of viewers. You just have to make sure you market it to the right people.
1. I would advertise cars, drink products, if I did a game like Tony Hawks, I could advertise specific skateboard brands.
2. I would advertise these things in video games because those products have the same target market has the games.
3. If I made a video game it would be directed more towards guys, ages 10-30. They should have a decent income because they would have to buy a Xbox or Playstation plus my game to go with it.
4. Yeah, in some video games they just have the product on a billboard on the side of the road in the game.
5.Yeah, I think it is a good idea because a lot of people play online video games and they normally play a lot. So if there is subtle advertisements then they are going to see them and be persuaded to buy it.
1. electronical devices and things afficiated with the type of video game
2. many people play video games and are bound to see the ad.
3. mostly teens and kids
4. yes i have. i was playing need for speed undercover and i saw some billboards on the side of the road advertiseing burgerking.
5. it most definitly is, many people play games
1) I would advertise cars,printers,computers, things that are technologically savy.
2) I would advertise these things because the people who play video games are usually interested in advanced technology and high tech toys.
3) Primarily I would target men from age 13 to 25.
4)yes I saw a billboard of the Jeep wrangler just as it would look like on a real billboard.
5) Yes advertising in an online video game is a good idea because there so many people who play those games that the advertisements should reach a good amount of people.
1.just the graphics
2.because it plays the basic part of the video game
3.idk
4.no
5.no.thats more money gettin used
1. I would advertise things that young men like seeing as they make up a majority of the target market
2. I would advertise on a video game cause more kids go home and play xbox instead of watching tv
3. young men who like to play video games
4. In my need for speed racing game there were advertisements for other games by that game company.
5. I think it is a good idea because video games are slowly becoming just as popular as cable tv
1.You can advertise just about anything in a video game
2.Depends what kind of game it is
3.anybody
4.All i play is madden
5.no
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