Global Collaboration Brings the Worlds of Sports & Music Together Like Never Before
NEW YORK—May 23, 2006—Nike and Apple® today announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative Nike+iPod products. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod® nano to connect you to the ultimate personal running and workout experience.
Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.
“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation,” Parker said. “This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future.”
“We’re working with Nike to take music and sport to a new level,” said Steve Jobs, Apple’s CEO. "The result is like having a personal coach or training partner motivating you every step of your workout."
The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike+iPod experience. With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes® Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience.
Armstrong, who is preparing for his first NY Marathon, said, “If you can incorporate time, distance and calories burned together and make it function for both the fitness runner and the high level athlete, it will take working out to a whole other level.”
“I definitely use music both ways,” Radcliffe said. “I listen to faster music if I am doing a workout in the gym to just get the best out of myself, but I also use it to help me relax in the buildup to a big race.”
Specially designed Nike apparel, including jackets, tops, shorts and an iPod nano armband, bring together the Nike+iPod experience with waterproof pockets that accommodate iPod nano and are designed to make it easy to operate while staying tuned to your music during an active workout.
Pricing & Availability
The Nike+iPod Sport Kit is expected to be available within 60 days for a suggested retail price of $29 (US) through the Apple Store® (http://www.apple.com/), Apple’s retail stores, Apple Authorized Resellers as well as Nike.com (http://www.nike.com/), Niketown, NikeWomen stores and select retail stores in the US.
The Nike+iPod Sport Kit requires a Nike+ shoe and an iPod nano with a Mac® with a USB 2.0 port and Mac OS® X version 10.3.9 or later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.
Nike, Inc. based near Beaverton, Oregon is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online.
Press Contacts:Shannon ShoulNike(503) 532-7511shannon.shoul@nike.com
Natalie Kerris
Apple(408) 974-6877nat@apple.com
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1. Why would Apple and Nike or any company for that matter put out a press release?
2. Explain two things that are newsworthy about this press release.
3. Who should you contact if you want to more about this partnership?
4. If you were the marketing manager for MassMediaDistribution.com would you pick up and publish this press release? Why?
46 comments:
1) So they can tell people whats going on
2) they are important and key
3) PRess
1. To get publicity.
2.2 major companies are combining to bring us a new and highly useful object
3. Cole Haan
4. Yes. Its 2 major companies that are combining to bring the public a new and highly useful object.
1. A press release gives the product more publicity and lets customers know about the product.
2. 1] Apple and Nike, two big companies, have combined their technology to make a new product,
2] Runners can be more satisfied with their experience with Nike and Apple
3. You should contact Apple or Nike
4. Yes. I would becuase, being a runner, I would be interested in this product and I think that others would be as well
1. Apple and Nike or any company would put out a press release to announce their new partnership and new products so the world will know about them.
2. Two things that are newsworthy about this press release are, that these two companies are taking music and sports to a new level. and also that Lance Armstrong is involved.
3.You should contact either Shannon Shoul-Nike and Natalie Kerris-Apple
4.Yes I would because it would help my sales as a music distributor.
1. a company would put out a press release to inform the public about a new product.
2. Nike and Apple combined and that they have a new product for customers.
3.Natalie kerris because she is the one who could answer any question i have
4.yes because these two companies are very popular and will bring alot of publicity.
1. It offers publicity for the company.
2. Apple and Nike are collaborating on a new product, and the product is a new invention.
3. Shannon Shoul or Natalie Kerris.
4. Yes, because this is two major companies, and this is a news worthy product.
1. To help people understand there product and to get publicity for their product so people will recognize it and know what it is.
2. That to major companies like Apple and Nike are coming together to make a product, and that this is the first product of its kind.
3. I would contact Natalie Kerris because she is the one who wrote the press release.
4. Yes because it is something that many people would like to hear about and it is very newsworthy.
1. A company would want to put out a press release to tell the potential customers about new things in thier products to try to bring in sales.
2. Apple and Nike have combined thier technology to make a new product.
Combining the technologies broadens the amount of people that will look at buying from these companies.
3. Contacting the press contacts listed on the bottum of the press release would provide you with answers to any questions.
4. Yes, they should pick up and publish the release becuase they will then be able to draw a crowd to the website, and people will be able to learn about the product and look into buying it at the same time.
1. they put out a press release so that there products that they are trying to sell can be announced to the public and that will bring more customers to their products.
2. The things that are newsworhty are the things that make the product more deirable. The facts about the product and how they are made and their ranking from people are very newsworthy.
3. You should contact them if you want know more about this partnership becasue they might say everything about the product in writing and if you contact them and have a one on one conversation you might learn something that you didnt know about the product that they didnt put in the news or in writing.
4. I would pick up and publish this press release becasue the product for nike and apple is a product that lots of people would use and by that they can have it in the massmediadistribution for people to learn more about that product and so people can purchase it.
1. because they want to get out there product or their business name.
2. that it is the first of its kind.
3. shannon shaul nike
4. yes because its nike and there big
1. They put out press releases in order to let the public know about what the company is up to and what are some of the new products they will be releasing and when.
2.The nike/apple partnership
Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.
“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation,” Parker said. “This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future.”
“We’re working with Nike to take music and sport to a new level,” said Steve Jobs, Apple’s CEO. "The result is like having a personal coach or training partner motivating you every step of your workout."
3.Press Contacts:Shannon ShoulNike(503) 532-7511shannon.shoul@nike.com
Natalie Kerris
Apple(408) 974-6877nat@apple.com
4.Yes b/c i think the public wants to know about this partnership b/c alot of people use both comapany's products and i think that the people wouild be interested.
3/22/10
1. A press release is like a pre-written news article, which allows the news outlet to directly publish the press release. A news company can also use the press release to help write their own article pertaining to the product.
2. The collaboration betweem nike and apple is newsworthy, as well as the celebrity endorsement that the product entails with it.
3. Sharon Shoul and Natalie Kerris
4. Yes, it is very well written, contains useful information about the product, and is relevant in todays modern world.
A company would put out a press release to announce developments in thier achievements to get the public aware of what they are doing.
Two things that are newsworthy of this press release are the product itself and how it will change the way the world works out. And that they are available in stores now.
Press Contacts:Shannon ShoulNike(503) 532-7511shannon.shoul@nike.com
Natalie Kerris
Apple(408) 974-6877nat@apple.com
i would publish this press release becuase it involves two major companies and alot of people would read it.
1) To let potential customers know about an upcoming product
2)A new product coming out or a new partnership with another company
3) Either Nike headquarters or Apple store
4) Yes, it is a major joining of companies and may be an influence on the website
1. I think that they put out the press release to draw attention to thier new products. If a new product comes out many times a press release is put out to inform potential customers of their new product.
2. I think the nike+ipod is joining together to make a product is pretty newsworthy. I also think that the new nikeplus.com website is newsworthy because it helps get out to potential customers where they can find new products.
3.You should contact Natalie Kerris from the Apple Company. at
(408)-974-6877.
4.Yes, because both apple and nike are two major companies. When they combined it was a big deal.
1. To announce that they have a new product and get some publicity.
2.It incorpartes a new style of shew with the capabilite to play music with with ipod sport kit's.
3.To try to figure out more about the partnership
4. Yes beacuse this brings more publicity to product and it would bring more attention to the website.
1. To release to the public what their plans for the future are
2. That Nike and Apple are joining forces to bring sports and music together as one. The new Nike +Air Zoom Moire is the first footwear designed to talk to iPod
3. You should either contact Shannon ShoulNike or Natalie Kerris if you want additional information about the products
4. Yes because you are dealing with the biggest companies in the United States if not the world
1. Why would Apple and Nike or any company for that matter put out a press release?
to either create publicity for either a new or current product, or to correct a false statement.
2. Explain two things that are newsworthy about this press release.
The statement given by Steve Jobs, Apple's CEO,"We're working with Nike to take music and sport to a new level." and the avaliability and price of the product to customers, "..expected to be avaliable within 60 days for a suggested retail price of $29 through Apple Store.."
3. Who should you contact if you want to more about this partnership?
Shannon ShoulNike(503) 532-7511shannon.shoul@nike.com
Natalie Kerris
Apple(408) 974-6877nat@apple.com
4. If you were the marketing manager for MassMediaDistribution.com would you pick up and publish this press release? Why?
Yes, to get more publicity.
1. Apple, Nike, or any other company would sent out a press release because they might want to announce their newsworthy product.
2. The partnership between Apple and Nike is newsworthy and also the new Nike+ Air Zoom Moire is newsworthy too.
3. You can contact either Shannon Shoul of Nike or Natalie Kerris of apple.
4. Yes, because it is combining sports and music together, so the press release would be newsworthy for other companies and people who just want to learn more about it.
1. They would put out a press release to tell the public what the two companies have been working on lately as far as new products.
2. Nike and Ipod are working together to create a product that uses Nike and Ipod products in one package.
Also, They are working together to make music and sports go to another level.
3. you should contact the press contacts, which is named as Shannon Shoul, for Nike, and Natalie Kerris, for Apple.
4.Yes because it would gain a lot of attention and you make probably make a good profit.
1) Nike and Apple would put out an press release to advertise and open up the world to the new product.
2)The nike ipod sport kit is expected to be available withing 60 days for a suggested retail price of $29. The nike experience with waterproof pockets that accomodate ipod nano are designed to make it easy operate while staying tuned to your music during an active workout.
3)They should talk to Mark Parker and Steve Jobs
4)Yes i would publish this press release because it would bring alot of traffic to the website.
3)
1. They would put out a press release because it gives the public and announcement of the new ipod nike accesories and ect.
2.NEW YORK—May 23, 2006—Nike and Apple® today announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative Nike+iPod products. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod® nano to connect you to the ultimate personal running and workout experience.
“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation,” Parker said. “This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future.”
3.Press Contacts:Shannon ShoulNike(503) 532-7511shannon.shoul@nike.com
Natalie Kerris
Apple(408) 974-6877nat@apple.com
4. yes because it will bring more possible customers to the website.
1. So the public can be informed of the new products and partnership.
2. Nike+iPod Sport Kit, and Nike+Air Zoom Moire
3. Shannon ShoulNike or Natalie Kerris
4. Yes because it gives a lot of good information about the new product.
1. If they have a product that is has just come out or is coming out soon.
2. Two major companies are combining to create a product. It greatly improves your running experience.
3. Shannon Shoul
4. Yes it is going to be a big product.
1. Any company would use press releases to get the info they need out to consumers. People watch television or go noline a lot and if they see ads they might consider going to the store to look at the product.
2. One thing is the Nike and Ipod combination because showing these two huge companies together can make one amazing product people would want to buy. Another thing is the price because people dont want to take the time to go to the store to find out the product is too pricey to pay for.
3. You should either contact Apple or Nike by phone or the intwernet using email. Either one wil lworki because they are working together for one product.
4. Yes i would because these are two big companies and people would like to know about thsi new product and how it will benefit them.
1. Apple and Nike would do this because they want there talking about the pricing of these things.
2. Two things important were the location and pricing.
3. The company is who you should contact.
4. I would because it sounds very interesting.
1) To inform the public of any new products they might be offering soon or to talk about mishaps and fixes.
2) The numbers Apple have been puting out recently along with the new wave of hockey and footware products Nike is now producing.
3) Shannon Shoul - Nike
Natalie Kerris - Apple
4) Yes, because this calls for a lot of attention from potential customers and previous customers alike, which brings money to my cause.
1. They would put on a press release to let more people know about their product
2. the combonation of apple and nike and their new footwear, and the new availiablity
3.I should contact shannon shoul
4.yes, the is a popular product and i would want people to see it on my website
1. make thei customers aware of the partnership
2.The new Nike+ Air Zoom Moire
The Nike+iPod Sport Kit
3.(503) 532-7511
4. Yes, nike and apple are both really big companies
1. To let people know about their new product.
2. The new product and the partnership.
3. Press Contacts:Shannon ShoulNike(503) 532-7511shannon.shoul@nike.com
Natalie Kerris
Apple(408) 974-6877nat@apple.com
4. Yes, because you would get more customers buying your music.
1. To get information out about their new product.
2. Nike and Apple have a partnership and the new Nike+iPod Sport Kit.
3. Shannon Shoul or Natalie Kerris
4. Yes, because Nike and Apple are both very popular and people would be interested in this.
1.) Two major companies would put out a press release to advertise their product more efficiently.
2.) The new Nike+ Air Zoom Moire.
Nike+iPod Sports kit.
3.) ShouldNike (503) 532-7511
4.) Yes, it's a good idea.
1) Companies put out press releases in order to inform the public about their new products.
2)Nike and Apple are working together to create this product. Also the product is available for a price of $29.
3) You should contact Shannon Shoul from Nike Natalie Kerris from Apple.
4)Yes because this press release is targeted towards alot of people.
1. To creat hype for there up and comeing product.
2. When the product will be released and how much it will cost.
3. The press contacts for the companys.
4. Yes because nike and apple are majorly popular companys.
1.because its free
2.its free and evryone likes it
3.
4.yea.......because its free
1. a company might put out a press release so that they can see what the publics reaction to the product is.
2. the price, and when it will come out
3. Nike or apple
4. Yes, because many people would be interested about it
1. They would put out a press release to inform cutomers and businesses about the new combined product they are about to release.
2. The suggested retail price is about $29. You need to sport kit, the Nike+ Air Zoom shoe and an iPod nano for everything to work succesfully.
3. Shannon Shoul at Nike or Natalie Kerris at Apple.
4.Possibly, I think that the top section is more important and informational. The second part has 2 small paragraphs that are useful but hte last couple of paragrapsh jsut talk about what other comapies Nike owns.
1. to let the public know about them comming together and making a product
2. the product and thats its free
3.everyone
4.yes because i would want the customer to know about the product
1. they would put out a press release so that people know about there products.
2. one thing is that apple and nike are working together for the first time. a second thing would be when and where it will be available.
3.Shannon Shoul or Natalie Kerris
4. yes i would because these two companies are very big players in the economy and things that they do people wanna know about it.
1. to let the media know about there product update so that more people will know about it and buy their products.
2. The fact that the two companies (which run completely different businesses) are joining togather to create a new product. The price of this product is very low but when you add in that you will need to buy the pair of shoes to match the product as well as an iPod nano to go along with it.
3. Shannon Shoul
4. Yes, because theses two companys are two of the biggest companys in the world and they are joining forces on a new product
1. It helps get newsworthy material out to the public and lets them know about new products and any other events.
2. Nike combining with Apple to make products, and the release date and availability of the products.
3.shannon.shoul@nike.com
or nat@apple.com
4. I would publish it. It involves two big and popular companies and a new product that will be very popular.
1. so people can know about thier partnership
2. the new technology and the price
3.google
4. yea, its great news
1. To let customers know about upcoming product releases and other events.
2. a: Nike and Apple iPod combining to make new products.
b: The release and availability of the new products.
3. shannon.shoul@nike.com
or nat@apple.com
1.To let everyone know
2.Two major companies merging together
3. apple or nike company
1. To inform the public about the launch of the new products.
2. Its like having a personal coach. And that is is affordable.
3. Shannon Shoul or Natalie Kerris
4. Yes, it involves major companys that have created a new product.
1. to inform people whats going on
2. Nike and Ipod are working together to create a product that uses Nike and Ipod products in one package
3. should contact the press
4.yes because they would benefit the website and the nike and apple companies
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