Click on the add below and read the content. Answer the questions below as comments.
1. Who do you think is the ad's target market? Answer in detail with the three catagories below.
a. Demographics
b. Psychographics
c. Product Behavior
2. What is the headline of this ad?
3. What is the selling message for this ad?
4. Describe what the illustration is for this ad. Do you think it is effective? Why?
5. Does this ad influence you to buy this product? Explain why whether you answered yes or no.
53 comments:
1a. demographics would be the age of older athletic players
1b. for athletic players, possibly basketball players
1c. gives you energy to keep going, used a lot for athletic players.
2. most valuable power
3. use vitaminwater to help keep you going.
4. i believe the illustration for this ad is giving the player energy to keep going in their game and keep to them preforming at their high level. i feel like it is effective because it shows a tired basketball player who looks like he has enough energy because he had himself a vitaminwater.
5. this personally doesn't influence me to buy because i've had vitaminwater and i don't feel like it does that much for you. also because it doesn't really give you energy it more tastes like flavored water.
1.A. In the background is Hollywood.
B.People that like to play basketball/any other sport.
C.It shows Kobe playing basketball with the Vitamin Water bottle.
2. Most Valuable Power
3. The selling message is that you'll play better if you drink the product.
4. I think it is effective because it shows Kobe playing basketball, and he influences kids to play basketball as well.
5. It does influence me because it shows that this product will help me play my best.
1. This ad targets people that play sports and want to get better. it targets the younger generation. It targets people that read sports magazines. It shows that if you drink this you will get better.
2. The Most Valuable Power
3. Drink Vitamin Water it will make you better
4. It shows Kobe Playing basketball. I think it is because it shows a pro with Vitamin Water.
5. No it doesn't because i don't play basketball
1. Who do you think is the ad's target market? Answer in detail with the three catagories below.
a. Demographics
15-45, Male
b. Psychographics
Basket Ball Fans
c. Product Behavior
Athletic Type
2. What is the headline of this ad?
Most valuable power
3. What is the selling message for this ad?
Vitamin Water Try it.. It works for Kobe
4. Describe what the illustration is for this ad. Do you think it is effective? Why?
Kobe next to a vitamin water bottle. Because it shows Kobe uses vitamin water, or recomend vitamin water
5. Does this ad influence you to buy this product? Explain why whether you answered yes or no
No,because Im not a basket ball fan, and I don't like Vitamin Water.
1. Who do you think is the ad's target market? Answer in detail with the three catagories below.
a. Demographics
All Races
All Ages
b. Psychographics
Basketball fans
People who want to be healthy
Fans of Kobe
c. Product Behavior
2. What is the headline of this ad?
Most Valuable Power
3. What is the selling message for this ad?
"try it... it works for kobe"
4. Describe what the illustration is for this ad. Do you think it is effective? Why?
The illustration shows Kobe running with the ball with Hollywood in the background. It is effective because it makes the product seem more powerful.
5. Does this ad influence you to buy this product? Explain why whether you answered yes or no.
No, I still don't like the taste of it.
1. all atheletes
a. anyone that likes basketball since kobe bryant is on the ad, but mostly all atheletes in general
b. people that are into sports and eating and drinking healthy since vitamin water is supposed to be the healthy alternative to sports drinks
c. it makes it seem as if you drink the vitamin water that you will play basketball like kobe
2.most valuable power
3. try it, it works for kobe
4. its kobe getting past a "defender" the defender being the water bottle and its showing how powerful he is. i think its effective because everyone knows kobe and would want to be better and basketball like him
5. not really because i dont play basketball, but the vitamin water itself would be enough for me to go purcahse it, not kobe bryant being in the ad
1. a. I think he would be targeting people ages 14-30 because they are most likely to be playing sports. Both women and men because they both play sports and enjoy basketball. People with a little bit of discretionary income since this water is more expensive than regular water. People of any ethnic background.
b. It would be targeting people who enjoy sports and more specifically professional basketball.
c. It would be targeting people who play sports and want to be healthy.
2. The headline for this ad is "most valuable power".
3. The selling message of this ad is that this vitamin water works for someone as good as Kobe Bryant, so it will work for you.
4. The have Kobe Bryant with a dribbling a basketball and showing how large his muscles are. They also have a large vitamin water bottle. This works because they are showing you that this products works for an amazing basketball player, and they have the product large enough so that you can see and know what the product is.
5. This ad doesn't influence me to buy this product because I don't like professional basketball.
1.
a) People of any background
b) People who play sports
c) Kobe's playing basketball with a Vitamin Water
2. Most Valuable Power
3. Vitamin Water will make you
play better
4. Kobe Bryan is dribbling in front of a Vitamin Water. Its effective because it shows that Kobe drinks Vitamin Water which will make some consumers want to buy the product.
5. No because I dont like Vitamin Water
1. this aid tagets people how play sports and are in their youner years of life but i think also targets males more then females
IT targets the our generation because most of them likes to play basketball. the behavoir is saying drinking this drink will make you a better player
2.most vailubale power
3.That in order to play at your top level you need to drink this drink.
4.a person playing basket ball and i do not think that it is effective towards me because i do not like playing basketball
5.No it does not because i do not drink those things and plus it does not help you with any sports.
1.basketball players, who live anywher, and ever race of basketball athletes, the product behavior would be advertising if you us ethis drink you might be able to be as good as kobe.
2.most valuble power
3.if kobe uses this drink and you see how good he is, u should too
4.yes i fo because its marketing a big name athlete next to their product
5.even though i am i kobe fan no because i prefer a gatorade
1. a. The demographics are young adults, males, and any income status.
b. People that play basketball or any other sport.
c. The appeal that it will make you a better basketball player.
2. Most Valuable Power
3. If you drink vitamin water you will be a better basketball player.
4. You will be a better basketball player. Yes because the picture of Kobe and then the header most valuable power.
5.Yes because it makes me think I can play like Kobe if I drink it.
1A) Demographics- would be younger people, particularly athletes. Male, since they are using a male spokesperson, and may pertain to specific income levels.
1B) Psychographics- people who specifically play basketball.
1C) Product Behavior- the appeal that by drinking this product, it will make you a better basketball player.
2. Most Valuable Power (MVP)...
3. That since Kobe drinks this you should to because it will help step up your playing game, so you too could be like him.
4. The illustration is Kobe playing basketball with the vitamin water, and it's giving him the energy he needs.
5. Because I know more facts about the product, I personally wouldn't buy it. But if I was a little boy who looked up to Kobe and liked playing basketball, then I would want to buy this drink.
1. athletes
a. ages 10-30
b. people who like to hydrate themselves.
c. product will sell to sports teams that want a boost for their players.
2. a sports superstar
3. drink vitamin water and you can play like Kobe
4.it is Kobe passing a vitamin water on his way to the hoop.
5. yes because i want to play like Kobe Bryant
1. Who do you think is the ad's target market? Answer in detail with the three catagories below.
a. Demographics
Male, teenagers- 30yrs old, any income level.
b. Psychographics
People that play or like sports such as basketball.
c. Product Behavior
Will make you a better player.
2. What is the headline of this ad?
“Most Valuable Power”
3. What is the selling message for this ad?
That drinking vitamin water will make you more likely to be stronger that before, and be more like a champion
4. Describe what the illustration is for this ad. Do you think it is effective? Why?
You see Kobe busting through a bottle of vitamin water, strong muscles shown and he looks intense. I think it is effective because it will make people want to be like him.
5. Does this ad influence you to buy this product? Explain why whether you answered yes or no.
Yes because it makes my mind think about vitamin water. It makes me want to drink it as well, and become healthy and strong like Kobe.
1a men who are 11 to 40
1b any
1c people who like basketball
2. most valuable player
3.this drink works for kobe so it will work for you.
4.the illustration is kobe playing with vitamin water. it implies that kobe and vitamin water are a couple and kobe uses it.yes i think it is effective because it is cool looking.
5. yes it does because if one of the best basketball players uses this product and i use it i will do better.
1. this ads target market is more towards athelets. its demographics would be towards older athlets who are looking for power.the psycographics would be towards people who like to play sports and are looking for somthing to give them energy. the product behavior is is to help give energy and power.
2. Most Valuble Power
3. that you should drink vitamen water and it will help you get power and energy.
4. using a well known athlete as the main person in the ad is helpfull becasue people want to be like him and if the drink works for him they think it will work for them.
1. a)The target market is for NBA and Kobe Bryant fans.
b)Any age, as long as you like gatorade, Kobe, or the NBA.
c)To quench an atheletes thirst and give them a boost of energy when there playing a sport.
2. The most valuble power.
3. "Try it....it works for Kobe," is saying that if you drink this you can play like Kobe.
4. Its Kobe playing basketball to his best after drinking vitamin water and yes its effective because it shows you a picture of him geting into the game.
1. Demographically, the target market for this advertisement is young adults mainly males because it has a lot of sports facts that many females wouldn't keep up with. Psychographically, this is being promoted to fans of the NBA and interested in having a quality beverage. The product behavior makes the product seem more in-your-face and explosive than other products.
2. The headline for this ad is most valuable power.
3. The selling messahe of this ad is to purchase vitamin water so you too can be like Kobe Bryant. It makes him appear athletic so you want to be the same way.
4. The illustration for this ad is of Kobe blowing by a large bottle of Vitamin Water. This makes it look like he has more agility and athletic ability. I think this is effective because it convinces the customer that they can get an ability like that by drinking vitamin water.
5. This ad certainly influences me to buy this product. Maybe, I'm just really thirsty right now but that looks mighty good. I'd love to have something to drink.
5. It would cincvince me to buy the product because the picture just makes me want to since im a Kobe fan.
1.
A. Men/boys between the age of 13 and 26.
B. Subscribers to sports magazines, people who texted to vote Kobe Bryant as MVP of the allstar game, and people who play sports.
C. people looking for something to use to rehydrate while playing a game.
2. Most valuable power.
3. Their product helps Kobe Bryant play as good as he does so it can do the same for other athletes.
4. The illustration shows Kobe playing basketball which emphasizes that it helps his performance, I think it is effective because people want to be great athletes.
5. Yes because I play sports.
1. a)demographics- anyone who either plays basketball, or is a fan of Kobe Bryant and/or the lakers.
b)psychographics- bright red colors to grab the eye, Kobe playing in an urban setting to appeal to people everyday people.
c)product behavior- makes the product look refreshing and helps the athlete perform.
2.most valuable power
3. If Kobe uses it, and he is an elite athlete, than it will work for me
4. the illustration is Kobe Bryant playing basketball in the city, with a huge bottle of vitamin water behind him. I think it is affective because it shows a great athlete using the product and bright colors to catch attention
5. I think it could influence me to buy because it looks very refreshing and has an NBA super-star on it.
1. Who do you think is the ad's target market? Answer in detail with the three catagories below.
a. Demographics
All races, genders, athletes, and all ages of people.
b. Psychographics
Sport players, that have a determined attitue on getting things done. People will spend their money on sport drinks they think will improve their game.
c. Product Behavior
Energized and determained. Beating someone in a sport.
2. What is the headline of this ad?
Most Valuable Power
3. What is the selling message for this ad?
I think the selling message for this add is to attract athletes into drinking VitaminWater.
4. Describe what the illustration is for this ad. Do you think it is effective? Why?
The illustration for this ad is a basketball player dribbling a ball and running at a fast pase. There is a giant VitaminWater that he is apparently "getting past" or beating. (like a defender) I think that this ad is trying to get the message across that vitaminwater is a good sports drink and itll keep you energized and ready to go when you are playing any kind of sport. (basketball like in the picture)
5. Does this ad influence you to buy this product? Explain why whether you answered yes or no.
This product ad makes me want to buy this product because it is appealing to myself mainly because I am an athlete. Also if a product like this will improve my game I would surly go buy this. Lastly, VitaminWater did a great job with this ad because it pulled me in and I think i'll go to the store today and buy one.
1. Demographics- people who play sports, young or old
Psychographics- they have kobe to draw attention
Product behavior- It makes it look like the drink makes you play good
2. Most valuable power
3.If kobe drinks this so should you to play better.
4. the background is hollywood, and kobe is playing basketball with the vitamin water.
5. Yes because kobe is an NBA star and if he drinks it , it must be good.
1. The target market is athletes especially basketball players. They would be generally in their teenage years and male with most ethnicities included. They would be interested in being active, fit, and winning. They would like this product to help them perform better than usually.
2. Most Valuable Power
3. try it... it works for kobe
4. It shows kobe playing basketball and a bottle of Vitamin Water next to him which is effective because it shows both of the things they talk about on the ad.
5. Although it could persuade someone else I am not very interested in basketball so it would not catch my attnetion.
1. a. Teenage athletes to young adult athletes
b. People who play sports either for a living or for fun
c. It is for people who want to step their game up and play better like Kobe
2. Most Valuable Power
3. The message of this ad is that if you want to play better and win like Kobe then you should buy Vitamin Water
4. The illustration of this ad is Kobe Bryant playing basketball which is effective because it brings in easy recognition and people will see that if Kobe drinks it than I should too.
5. This doesn't affect me because I have never drinken vitamin water so I have a different drink that I prefer.
1. a) Anyone from in highschool to up to there 40's, mostly males.
b)Basketball players, althletes taking care of themself during a game.
c) Its showing that if you drink there product you can be just as strong and good as Kobe Bryant.
2. Most valuable power.
3. If you drink Vitamin Water you'll play and be a superstar athlete like Kobe Bryant.
4. Its Kobe Bryant playing basketball against a bottle of Vitamin Water and it is effective, because people see someone like Kobe Bryant and want to do what he does, they want to drink what he drinks.
5. Not really because im not interested in basketball or Kobe Bryant, let alone Vitamin Water.
1.
a. Male or female, 12-40, any income, any ethnicity
b. athletic people
c. for people that want a sports drink and need replineshment
2. most valuable power
3. the ad is trying to sell the drink by comparing in to a well know basketball player
4. the illustration is comparing the drink to a famous basketball player. the ad is effective becasue people know how good kobe is, so they assume Vitamin water must be good to if he drinks it.
5. no, viatmin waster has too much sugar in it, so im biased against it with or without the ad.
1. athletes
a) anywhere
b) people that play/watch sports
2. most valuable player
3. vitamin water will you make you a better athlete
4. yes, it shows a strong athlete
1. A-All ages but mainly athletes
b- people who enjoy being active
c- used to give you more energy
2. Most valuable power
3. Try it....it works for kobe
4. It shows kobe bryant playing basketball merged with a vitamin water. I believe it's an effective picture
5. Yes because it makes the product look appealing and it shows that other athletes drink it
1. all ages but mainly athletes
a - all ages
b - athletes
c- used to give you more energy
2. most valuable player
3.Try it...it works for kobe
4.Kobe playing basketball and a vitamin water bottle right beside him.
5.If you drink vitamin water it will make you have more energy
1a: demographics, they are males who like basketball
1b: people who like they ad think it gives you energy
1c:they product is behaving very well with others
2:most valuable power
3: vitamin water gives you more power and energy
4: ye sit is kobe bryant who is an mvp for basketball and it is saying like he is good becasue he drinks vitamin water
5: yes becasue i actually beleive what they are selling on
1. 14-30 year old atheletes.
people who play/watch basketball.
people looking to step up their sports game
2. most valuable power
3. drink vitamen water if you want to be like Kobe
4. the illustration is of Kobe Bryant playing basketball with vitamin water and i think it is effective because people wnat to be able to do what he does
5. yes because i want to be like Kobe
1. The demographic would be young males. The phsycographic would be people that are interested in basketball. The intended use is for hydration or improved athletic preformance.
2. The headline would be most valuable power
3. It says that kobe has achieved all this and it lists his big achievments and says it worked for him.
4. Yes it is geared at young males who like basketball and kobe perfectly fits that image.
5. no because i know that its just waters with vitamins and such little things do not really influence my biying decisions.
1. A: males between the ages of 10-50 years old.
B: people that enjoy playing sports and drinking sports drinks.
C: they give the user more energy during a sporting activity.
2. Most Valuble Player
3. "Try it, it works for kobe"
4. Yes because it makes me think that drinking vitamin water will increase my sports performance.
1.a. 16-35 year olds
b.people who play or whatch sports
c.people who want to be like kobe
2.most valuable power
3. that if a alstar basketball player drinks it then it must be good
4. yes because there are lots of sports fans and kobe fans so they will get lots of basketball players to buy it
5. it makes me want to try vitamin water because if he drank 1845 bottles it cant be too bad
1.)
a.) 16-30 year old althletic men
b.) people who play or watch sports or basketball
c.) people who want to play sports better
2.) Most Valuable Power
3.) If you drink Vitamenwater you will play better
4.)It is Kobe Bryant playing basketball, it is effective because he is an icon and when people see him endorsing a product they will be more likely to buy the product
5.) Yes because I like to play sports and this looks like a drink that could help me play better
1.
a)The ads audience is probably towards people of both genders ranging from ages 8-60.With a low income.
b)The ad is probably targeted to atheletes and physical customers.
c)The intended use is to hydrate the customer.
2. Most Valuable Power
3.It says that Kobe has acheived all these great things by drinking this sports drink, indicating that you can too.
4. The illustration for this ad is that if you drink vitamin water you will perform better. This is important because all atheletes want to do well.
5. Yes, because as a athlete I want to be the best player I can be and vitamin water seems to help me acheive this.
1. A- Athletes ages 10-40, mostly males, that like basketball and middle class people that can afford these sports drinks.
B- This product would most likely attract basketball fans and athletes that know who Kobe Bryant is and know how good he is.
C- The product can help athletes get the most out of their workout and ive them "power"
2. MVP- Most Valuable Power
3. If it works for an NBA MVP, then it will work for you too
4. I think the illustration for this ad is successful because it shows Kobe playing with power, and breaking through the bottle
5. Yes, because it can help me get the most out of my workout too. And if its good enough for Kobe, why not?
1. I think the target market is sports players. Demographics would include people of ages 15 to about 45, both males and females, people of any income, any people that have any ethnic background. People who would buy this products would be the people that like to play sports and engage and physical exercise. They will want the product to give them good experiences like a championship.
2. Taking vitamin water to win championships, MVP awards, and other important recognition.
3. The selling message is that drinking vitamin water will give you many important accomplishments.
4. The illustration is Kobe Bryant being filled with energy and dribbling the basketball to the hoop. This is effective becuase it shows him being filled with energy and readiness to accomplish tasks that will win him a championship or MVP award.
1.A.Demographics: teens
B.Psychographics: athletes
C.Product Behavior:
2. Most valuable power
3. That if its good enough for Kobe its good enough for anyone eles
4.Vitamin water playing defense against Kobe. No cause Kobe is running right past it and it looks like its about to fall
5.No just cause im not that into basketball like i use to be and i have no idea who he is
1.a. This ad is targeted to people of any income and ethnicity and most likely to people with an age range of 5-25, because many kids look at Kobe as their hero so they would want to drink what he drinks. This product could be purchased by someone with any type of income.
b. This product would be targeted to people that like sports and like basketball and especially like Kobe and want to be like him.
c. For people that want to play basketball better.
2. Most valuable power is the headline.
3. The message of this ad is that you can be like Kobe if you drink this vitamin water.
4. The illustration is Kobe playing basketball. It is effective, because it makes people think that they drink makes him play better.
5. No, because I know he doesn't play better because of vitamin water.
1. I think this add targets athletes that are looking for an edge.
2. Most Valuable Power.
3.This ad is trying to come across as one of the best hydraters.
4. I think its very effective because they are using such a prime athlete that people probably would like to play like.
5. No because i have had vitiman water and i find it pretty gross.
1.A) Athletes (mostly males) from the ages between 8 to 40. Middle class people that can afford to spend money on Vitamin Water.
B) Mainly towards basketball fans that know who Kobe Bryant is.
C) The product will help athletes stay hydrated and provide them with sugars and vitamins that their body needs to reach their potential during the game.
2. Most Valuable Power
3. If the product is working for an NBA player, then it will work for you.
4. The picture is there to show the sport and show how Kobe is performing at his greatest potential after drinking some Vitamin Water. I believe the picture is effective to the advertisement.
5. I'd say that this product influences me to buy some Vitamin Water, mainly because it is being used by a professional athlete and I enjoy sports.
1.a.) male or female, age 10 to 50, middle to high class
b) anyone that enjoys sports/basketball
c)makes the consumer feel like they could do anything just like Kobe
2) most valuable power
3) the selling message for this ad is basically that Kobe drinks vitamin water and hes "won three championships..and counting and 1 mvp award..and long overdue"
4) the illustration is Kobe dribbling around a lifesized bottle of vitamin water. I think it's affective because the way Kobe looks makes you want to do what he's doing in a sense.
5) this ad does make me want to buy this product. Kobe looks like hes sweating but working hard and the way the water is splashing out kind of makes me thirsty for it.
1.a. males 10-30.
1.b. sports players; mainly basketball.
1.c. improves consumors skills and endurance.
2. Most valuble player
3. Kobe Bryant drinks vitamin water
4. Kobe dribbling past a giant bottle of vitamin water. It is effective to kobe's fans and it makes the vitamin water look good.
5. I allready buy this product for when I play basketball but it makes me want a vitamin water right now.
1.Anyone that plays a sport, to drink vitamin water because it gives you the most power.
2.Most valuable power
3.if u want to be like Koby or have the power like Koby drink vitamin water.
4.Koby blowing through the vitamin water because he drunk it and it made him explosive.this is effective because Koby is one of the best athletise and every kid wants to be like him or heard of him so they know what he can do.
5.No because alot of other drinks put the same thinng out that helps better than vitamin water does.
1A) I thibk that they are marketing to teens and adults. Male and females alike.
1B) I Think that they arer marketing to people that like to play sports becuase it says that it gives power and their label is of kobe bryant playing basketball
2) most valuable power
3) For the customer to purchase vitamin water
4)The illustration is of Kobe Bryant balling and it is effective becuase if any basketball players are looking for a sports drink tthey will probably be drawn to vitamin water and any customer will probably want to buy this becuase it show a sports player playing baskketball
5) Yes. I would like to buy it becuase i am a fan of kobe and i usually like to buy gatorade but wouldnt mind trying this
1. A) this product i feel is targeted towards both male and female customers. This product would be most popular probably between ages 7 and 55.
B) This product targets athletes who like to stay in good shape and take care of their bodies by staying hydrated.
C)The product behavior is that this ad gives people the idea that they will recieve the same strengh and athletic ability as kobe bryant if they drink vitamen water.
2. Most Valuable Power
3. If kobe drinks it, you should too
4.The illustration for this add shows kobe driving past a giant vitament water bottle to score. I think that it is effective because its showing that this drink gives athletes the power to perform better.
5.Yes it does because if athletes like kobe bryant are drinking vitament water, i should try it too.
1. The ad's target market for demograpics is to athletes because it persuades people who are interested in an athletic occupation to be like a pro athlete. For psychographics, it persuades those who want to be like kobe. For product behavior it targets those who want the best power drink out there.
2. Most Valubale Power
3. The selling message is to use vitamin water because it gives you power and it works for Kobe, so why shouldn't it work for you?
4. The illustration for this ad is a pro-athlete(Kobe) dribbling a basketball next to a vitaminwater bottle. The ad has Kobe's accomplishments on it to relate it to the drink. This is effective because it makes to average consumer believe that this drink makes Kobe the amazing player he is.
5. This ad influences me to buy the product because I would be curious to see if it does enhance energy during sports.
1.)
a.)Any athletes who are from the ages 10-45 that play basketball.
b.)This ad would appeal to anyone who playes basketball or likes Kobe Bryant.
c.)The ad is supposed to make the product look like it will help you perform better in the sport you play.
2.)The headline of this ad is "most valuable power"
3.)the selling message for this ad is that if you drink Vitamin Water that you will perform better and accomplish many things.
4.)The illustration of this ad is a picture of Kobe Bryant and Vitamin Water. I think it is effective because the viewer may see Kobe Bryant in the ad and think that they should drink it also.
5.)No because I prefer gatorade and Powerade over Vitamin water because thats what i have had since I was a young age.
1a. The demographics that could be involved in this ad our ages from 5-65, the gender could be boy or girl, you wouldn't need a high income at all to purchase this product, and there is no target ethnic background for this product.
1b.The pyschographics that could be involved in this product are people that enjoy basketball or kobe bryant or people that enjoy sports drinks.
1c. The product behavior tries to make people feel like they will have the same strength and ability as Kobe Bryant.
2.The headline of the product is Most Valuable Power
3.the selling message of this ad is that if you drink vitamin water you will have the same strength and ability as Kobe Bryant.
4.The illustration is an action shot of kobe bryant playing basketball with a vitamin water in the background. I belive that this is effective because if you have people like kobe bryant using your product, people will believe if it works for him it can work for me.
1.
demographics: ages 10-30, for the most part guys, all ethnic groups, and athletes
psychographics: athletes, people who like sports energy drinks, kobe bryant fans
product behavior: it fuels you with sugar and gets you ready for sports and it is enriched with vitamins and healthy nutrients.
2. most valuable power
3. try it... it works for kobe
4. its a picture of kobe bryant playing basketball next to a vitamin water bottle. its effective because it shows thati f your an athlete you should drink it and it will work and make you be as good as him.
5. no, because i could care less about basketball and i dont play basketball. but it looks like it might taste good. so if i saw it in a store and i was in the mood for something like that then i might buy it but not because i want it to make me play better in sports.
1. Demographics- Ages 10-30, Primarly males, All ethnicities, Middle-class
Psychographics- Athletes, People who like sports drinks, people who like Kobe Bryant/basketball
Product Behavior- Gives the athlete energy and nutrients to be able to perform off the field as well as on the field.
2. The headline of this ad is "Most Valuable Power"
3. The selling message of this ad is "try it it...it works for Kobe"
4. The illustration is Kobe playing basketball with Vitamin Water in the background. This is effective because it displays a popular athlete and it displays the product as well.
5. This ad influences me to buy the product because I like Kobe Bryant and I like Vitamin Water.
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