Do Young People Need Insurance??

You have just graduated from college and are starting a new job. You are moving into an apartment in downtown Washington DC. Your job is about six miles from your apartment. Answer the questions below as comment posts.

1. What are some of the risks that you now have given your new responsibilities in life?

2. What do you stand to lose from these risks?

3. What will be your risk management plan to deal with these risks?

Knock Offs Good or Bad

On any given day in China you could find literally thousands of unlicensed(knock offs) merchandise. You could buy a New York Yankees jersey for much less than it would cost in the states. You could get a David Ortiz jersey for pennies on the dollar? Answer the questions below based on how you feel about this.


1. Is this good for consumers of sports merchandise? Justify your answer.



2. Is this fair to the licensee(those people/business who pay to have the rights to use logos)? Justify your answer.



3. Is this fair to the licensor(those people/teams/businesses that own the logos and trademarks)? Justify your answer.




4. What is the overall impact on unlicensed merchandise on the market?

Apex Bojangles High School???

Read the small excerpt below  from a WRAL article and answer the questions as comment posts.

Selling naming rights could help generate Wake schools funds

At least one Wake County school board member thinks the school system should look at selling the naming rights at high school stadiums to help with school funding.

The public school system is looking at $80 million less in funding for the upcoming school year, because of low revenue and state-mandated budget cuts.

Finding companies willing to pay for exposure at high school sporting events is one option officials should consider, board member Keith Sutton said Thursday.

The school board did discuss the idea in 2003 but never decided on the matter.
School system spokesman Michael Evans said Thursday that given the current financial situation of the school system, every idea is worth considering.

"But we need to do the due diligence to have the information for the (board members) so they can make an informed decision, and that's what we're doing right now," Evans said.
Sutton said he believes stadium sponsorships could be a win-win for every party involved as many companies are scaling back advertising revenue.

"We can offer, perhaps, a better bang for their buck and give them more exposure for smaller dollars," he said

1. Would the companies that agreed to do this be sponsors or endorsers?  Explain your answer.

2. How would you feel about Apex high school's football field being named Taco Bell Field? Explain.

3. Do you think this is an ethical thing to do since schools are paid with public tax dollars? Explain.

4. Who do you think would be a good corporate/business to sell the naming rights to Apex high athletic fields to? Explain.

Ridiculous Ad Placement

Before our blog moves on from advertising to Endorsements and Sponsorship I thought we would have some fun with poor ad placement. Click the links and view the ads and the pages they are placed on. Answer the questions below as comment posts:


Grilling Your Kids?

Muslim Marriage Counseling?

Does Ad Make You Want to Fly??

Do you want to buy a car from a company that is losing money??

XBOX Anyone?


1. Explain your best guess as to how you think this happens. Think it through!!



2. Do you think this poor placement will adversely effect the message of the products for sale??




3. How do you think this problem can be fixed?? Think it Through.

Humor and The Print Ad

The printed format, whether it is for magazines, newspapers or billboards, sets specific challenges for ad designers. An idea or message must be communicated simply and swiftly, it must be eye-catching enough to grab the viewer’s attention and convey the important information in an instant. When a print designer employs humor to carry this information, the result can be become a visual ‘one-liner’, a joke that speaks the message the ad intends. This post brings together some hilarious print ads that combine great imagery with cracking comedy.
Posted by Tom Walkerok at Spyrestudios.com
Look at the print ads and answer the questons as comments posts:

Bose Noise reduction Headphones: Waterfall








Kodak Rechargeable Batteries: Tiger





Fibermesh Concrete Reinforcement: Karate



3M Scotch Magic Tape: Overload




DynaKids Vitamins: Making Kids Stronger




Lazer Cycle Helmets: Hospital



Pepsi Twist



1. what is the first thing you notice about these ads as far as what you have learned about print ad layout?


2. What do you think the selling message is for the scotch tape ad?


3. Explain why you think the use of humor in a print ad is effective or not effective.


4. Do you think it is OK to have print ads without all the elements that we learned about? Explain your answer.


5. Did you find the ads funny?